Instagram Marketing 2020 Complete Guide To Instagram Growth

Instagram Marketing 2020 Complete Guide To Instagram Growth

Attract Hyper-Targeted Instagram Followers, Convert Followers to Paying Customers, & Expand your Brand Using Instagram

What you’ll learn?

Have a powerful Instagram account setup for your Business or personal that you can build your brand and convert your followers into paying customers.

Attract 10,000 real targeted followers to your Instagram account!

Convert your new Instagram followers to long-term loyal paying customers who love your business!

What sets this apart from other Instagram management & marketing courses is that by the end of this course – you will know all the strategies for you to grow your followers and convert your successful Instagram statistics into sales and loyal fans!

We are up to date with all the new Instagram features and will guide you step by step on how to utilize these functions to grow your account and market your business.

Description

Instagram is a powerful and fun social tool that allows you to market your business to hundreds of new customers everyday! There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase your businesses revenue.

Instagram is a simple & effective way to connect to new customers:

  • Create an attractive, powerful and professional Instagram business profile

  • Connect with 500+ targeted users every day on Instagram

  • Build strong trustworthy relationships with your Instagram followers

  • Use the proven marketing skills and the follower funnel technique to convert followers to paying customers

  • Keep up with all the new features Instagram are continuously implementing to grow your business and account

 OVER 50,000 amazing HAPPY students have taken THIS course

Instagram is a small time investment for a huge customer return!

Once you spend just a few hours learning the powerful proven Instagram marketing techniques, you will see why we are the recommend course. We have easy to follow step by step techniques to grow your followers and market your business.

Your time will pay off by reaching thousands of new customers, and building a strong, trustworthy relationship through Instagram will skyrocket your brand awareness to a level beyond your expectations. You will have the tools to create quality content, grow your Instagram followers and market your business to these hyper-targeted customers.

When making a purchasing decision, people online use your social media presence as a measure of the quality, and trustworthiness of your business. Nothing speaks trust and quality louder than having a thousands of targeted, real, and loving Instagram followers on your profile (of which you can contact at any time!) Your profile will be professional and compelling and you will be using stories, live streaming and all the other new features Instagram releases.

Instagram for Business Contents and Overview

This Instagram course is designed for anyone  who want to learn how to use Instagram to grow their followers and business. We are constantly keeping up with all of the new features and changes implemented and you have lifetime access to the course.

In this course, we start with the very basics and you will learn how to create a powerful, professional Instagram profile for your business designed to effectively appeal your target customer. Even for people who have already established an account, it is imperative to know that you have done this in the optimal way for Instagram growth and marketing!

You’ll then learn, using the incredible Instagram promotional marketing strategies, how to gain hundreds of followers, comments and likes for your business account every single day. All the time we are here to answer questions.

What sets this apart from other Instagram management & marketing courses is that by the end of this course – you will know all the strategies for you to grow your followers and convert your successful Instagram statistics into sales, customers and loyal fans!

By the end of this course, you’ll have valuable skills that will help you effectively build a strong community of Instagram followers, convert them to paying customers, and finally sell them your products and services.

You’ll also receive practice activities, live demonstrations, and helpful resources to guide you through the entire process. From setting up your Instagram account, gathering a strong relevant following, to increasing the profit of your business.

Who this course is for:

  • This Instagram course is suitable for Businesses and Personal users who are new to Instagram or those who have less than 10,000 Instagram followers.
  • In this course you will conquer and implement all the powerful and proven marketing strategies available. You will grow your Instagram account through our clear step by step strategies converting your followers to paying customers.
  • This course is necessary for everyone who want to grow their Instagram followers, become proficient at all the marketing tools available and keep up to date with all of the new Instagram features.

Download for FREE!

SEO That Works - FREE DOWNLOAD

SEO That Works Course by Brian Dean

SEO That Works - FREE DOWNLOAD

Learn how to rank your site using a tested, step-by-step white hat SEO system

Hi, I’m Brian Dean. I’m the founder of Backlinko.

Inc recently called me “One of the world’s most sought-after SEO experts”. And I’ve been featured on major media outlets like Forbes, Entrepreneur, The Huffington Post and more..

Hitting Google’s first page has never been easier.

(Seriously)

Sure, “push-button” black hat SEO tactics like article directories and blog commenting are out the window. That much is true.

But there are thousands of marketers just like you that are using white hat SEO to rank their site in record time.

Their secret?

They use a proven, step-by-step system that focuses on giving Google what it wants.

Because when you create content that makes Google happy, SEO becomes A LOT easier.

Why I Created SEO That Works

It’s no secret that SEO is more complex and confusing than ever.

And when you seek out SEO information from blog posts and forums, you come away MORE confused than when you started.

If you’re like most people, your feelings about SEO sound like this:

“I’m already doing well with SEO. But I want to take my game to the next level.”

“I’m super confused about the conflicting and confusing SEO information out there.”

“I’m sick of sifting through hundreds of blog posts and articles. I want a system that I can follow.”

Well after years of hearing this feedback from Backlinko subscribers, I decided to do something about it.

And that “something” was the SEO That Works online training program.

Why People Invest In (and Love) SEO That Works

Since opening enrollment for STW in 2013, over 1,600 people have signed up for the program.

And the results have been…awesome.

For example, let’s take a look at one of our recent graduates, Rob Misheloff.

Like many small business owners, Rob followed the SEO “best practices” that he read about online.

For example, he read that you need to publish content on your blog on a regular basis.

And that’s exactly what he did. In Rob’s own words:

“I was putting out good content and after 4 months was only generating about 500 organic visitors a month.”

500 organic visitors isn’t terrible. But Rob knew that he could do better.

That’s when he invested in SEO That Works .

Here’s what Rob had to say about his experience with the course: “This stuff is the real deal. I used your content amplification strategy and couldn’t believe I was getting DA 80+ sites and reporters from major organizations to respond to me. After using the strategies you gave us to build a power page, I’m finding getting links to be amazingly easy. I just got a link on a resource page from one of the largest libraries in the US! STW totally changed my entire strategy and outlook. I went from posting daily to posting once or twice a month, and as a result of the change in strategy my organic traffic has tripled since September.”

Download Rating

5/5

SEO That Works Course by Brian Dean

Is you website doing a crappy job of converting?

Is you website doing a crappy job of converting?

Website Not Converting?

This May Be Why

If this is happening to you, it doesn’t have to continue. Chances are, there are some fundamental principles that you might be missing. This post will give you some basic tactics that will help you convert prospects into customers.

They Don’t Trust Your Brand

One of the main reasons why potential customers might visit a site without buying is because they don’t trust the company yet. People buy from brands that are established, authoritative, and credible. Not only that, people want to interact with brands that are interested in their needs.

Fortunately, establishing trust doesn’t have to be difficult. There are several factors involved in getting potential customers to view you as an authority.

If you’re having trouble converting visitors to your website, there is a good chance that your content marketing efforts are falling flat. You might not be creating the type of content that keeps your readers engaged.

There are a few components of a winning content marketing strategy:

Content must be informative.

Don’t write blog posts just for the sake of creating content. Make sure that every word carries a benefit for the person reading it.
Develop a plan.

Don’t just start writing willy-nilly.

Figure out what types of content provide the best value for your readers. A content calendar is a great tool for mapping out the content you will create.

Invite your customers to subscribe to your mailing list.

This gives you another way to interact with them. The objective is to build a relationship with people who visit your site.

Another way to build trust is to show your visitors how you can help them.

The best way to do this is to demonstrate how you have helped other customers like them. This is where case studies come in.

Case studies are effective ways to tell stories that reveal how your company has benefited other customers. It also gives your readers insight into how your company works.

Testimonials are another way to prove your worth to your prospective customers.

Get statements from your happiest customers and put them on your website. It’s a good idea to pepper these little tidbits on each page of your site so that your prospects see them when they are browsing.

Pricing WordPress and understanding where your money goes.

Pricing WordPress and understanding where your money goes.

WordPress is a great platform, I mean it’s FREE, but that doesn’t mean it will not cost you to have a website using WordPress.

Believe it or not it’s actually really hard to price a website build. There are so many hinges that go into pricing a new site.

But before we get there let’s see what it may cost before the developer even comes into the picture….

A typical breakdown of expenses required to get up and running might look something like this:

Domain: $12/year
Hosting: $10/month – $50/month
Premium Theme: $50-$200
Premium Plugins: $15-$200 (each; some are one-time purchases, others are monthly/annual licenses.)
Rough Totals: $200-$1,000+

So out of the box you are at least looking at $200, and unless you are doin it yourself …. it will NEVER cost just $200.

As WordPress evolves and advances it has somehow become both harder and easier to use. Easier in the sense that the basics are becoming simpler and more accessible to casual users. Harder in the sense that as it grows in power and flexibility a wider range of tools and services have emerged to turn WordPress into just about anything.

Ironically, the combination of a maturing platform and its growing ecosphere has extended the WordPress learning curve beyond what many people are comfortable or interested in navigating.

Installing WordPress and using it out of the box is still super easy. However making it do what you want it to do can be hard, and complex.

I have had WordPress sites cost over $10k … of course those are HUGE data heavy sites. But that’s still cheaper then the $30k site I finished last week NOT based off of WordPress.

For people who have a theme they want to use and JUST need some customization pricing typically looks something like this:

Hourly: $50-$100 per hour

Flat Rate: $500-$1000+

Monthly: $30-$50/month (in addition to the initial hourly or flat rate fees)

A-la-cart Extras: $100, $200, etc. per strategy document, training course, and so on.

Rough Totals: $500-$2,500+ (plus possible monthly or a-la-cart services)

But what if you need more? What if you need a custom plugin created or even an extensive suite of plugins made to all work happily together? This is where you may need to bust out your cookie jar savings.

Custom WordPress projects are where things get really interesting. This is unequivocally the domain of expert WordPress Developers and Designers. Where the desirability and effectiveness of turnkey solutions hits a wall and something bespoke is required.

These service providers will be proficient in PHP, CSS, Javascript, and MySQL. They will most likely have contributed to core and have at least 3 years of WordPress experience. They may be a WordPress thought leader, contributing talks at WordCamps or articles online.

And if you are wondering, yes, this is where I fall in the spectrum. But you won’t see me offering this kind of service on any freelance website.

A) People on freelance sites like Fiverr or Upwork simply don’t have the money …

B) a site like below will require face to face meeting and a lot of discovery and strategy. Something that is hard via email and text.

Many custom WordPress design and development work falls within the following price ranges:

Custom WordPress Theme: $3,000-$6,000 (for design and development)

Custom WordPress Website: $6,000-$15,000 (for design and development, with custom plugin functionality.)

Custom WordPress eCommerce Site: $6,000-$20,000

Custom WordPress Web App: $15,000-$60,000+

This approach works best when expertise, vision, and budget all line up.

Clients, you will want to make sure that this is the solution you actually need before dropping this kind of money–and check references! Service providers will want to do everything they can to illustrate and communicate the value their custom work and experience is bringing to the relationship.

What what approach should you take?

You need to understand what you need your website to do and don’t be afraid of taking the necessary actions.

If you need a custom solution, don’t try to cut corners. Most likely you will waste time and money and then in the end still need to shell out for something custom. Or worse, take a loss and have nothing to show for any of it. Custom work by a top professional is a thing of beauty. If you need it and its within your budget it is the ideal way to go.

If the primary objective of your website can be met with a slightly customized existing theme and plugins, don’t go custom to suite your ego or because someone tells you to. Find a reputable service provider and put them to work. You’ll get up and running quickly, cheaply (relatively speaking of course), and get just the website you need.

Key Take-Away: Value is Everything

In the end, it doesn’t matter how much something costs as long as the client comes away feeling like they got a great deal. That only happens when the value they get back in the form of their WordPress website is greater than the money they invested. This is just as possible at $20,000 as it is at $500. It’s all in how the process is managed.

I can help you with any of the above. And I ALWAYS talk it out with you before hand. I don’t like surprises anymore then clients do!

How to create a killer homepage

How to create a killer homepage

People put their best foot forward during first dates.

They get fresh haircuts, don their best suits, make sure they don’t have spinach stuck in their teeth — long story short, they try to make the best first impression possible.

Your homepage is an essential tool for your business and often serves as a first impression to potential customers.

There are many important components of effective web design, like white space, font selection, color schemes, and layout, but the core of a website is its content, not its design.

Within a matter of seconds, your homepage needs to introduce your product or service and entice visitors to explore your site further.

1. A Clear Value Proposition

Tell your visitors exactly what you do with a clear, easy-to-find value proposition. This may seem like a no-brainer, but you would be shocked at how many websites out there don’t have one.

If people don’t have an understanding of what your company does, who it does it for, and how it does it differently, they are not likely to stick around to find out. Set the tone early with a brief and to the point value proposition.

2. Links to Social Media

You want people to follow and engage with your company on your social media. So, on your homepage place social media buttons in a consistent, conventional place, where people can easily find them when needed.

Increasing your social following, helps increase the number of eyes that are on your content and are more likely to click back to your website on a regular basis.

3. Intuitive Navigation

Your navigation should be easy to understand and use for a first-time visitor. You want someone to arrive on your website and know exactly where they can find the information they want and need without being confused.

It should also reflect your buyer’s typical behavior on your site by bringing the pages they visit most often to the forefront. For example, if your blog is your most highly trafficed page, make it easily accessible through your navigation. Don’t hide your big sellers!

4. Contact Info

How many times have you been in need of tech support or customer service, but couldn’t get someone on the phone to save your life?

Don’t put your prospects in the same position.

Visitors should be able to find your contact information easily on your homepage. Most commonly found in the footer (like in the example from our website above), your homepage should include a mailing address, email address, and phone number in case someone is interested in reaching you.

People want to work with people. Having this information readily available offers comfort by letting people know they can get a hold of someone if need be and also adds credibility, making it clear that this is the homepage of a legitimate business.

If you’re worried about being on the phone all day, establish “help hours” or even consider a live chat. This article will help you weigh the pros and cons.

5. Blog Highlights

Since your blog is the heart of your content strategy, encourage people to view and subscribe to it by highlighting it on your homepage.

Your blog content shows your expertise and helpfulness and offers people a low-risk option to converting and starting a relationship with your brand.

Consider adding a subscription box with a lead magnet or simply including a live feed of your most recent publications.

6. Client Testimonials

Research shows that 79% of consumers trust online reviews and testimonials as personal recommendations from their friends or peers. So, if your company has positive reviews from your previous or current customers, capitalize on them!

Let your potential customers know that you’re not just boasting about accomplishments. Testimonials build trust and lets people know they can feel confident in choosing you — you the social proof that shows it.

7. Video

Now, this one feature that you don’t have to implement, but you certainly can’t go wrong with it. Having a quick introductory video on your homepage that explains what your business does, shows your office, and/or introduces your team is one of the easiest and most effective ways of engaging a user (especially one that is new to your brand).

Try to keep your videos on the shorter side (less than 3 minutes) so that you do not lose your visitor’s interest. The idea is just to do give someone a quick overview of your company; not your entire origin story.

8. High-Quality and Original Images

Stock images are convenient, but they won’t build credibility for your company or engage your audience. The same came be said for low-resolution or small images.

Using real photos of your team and office on your homepage paints a realistic portrait of what people can expect when working with you, while high-quality images show professionalism and attention to detail.

9. Overview of Services/Features

Your value proposition and video may give customers a brief overview of what your company does, but it in terms of content, it is still important to include these features, products, or services on your homepage.

Having this information present on the page offers a bit more detail for prospects and also helps your page rank higher for those services in search engines.

10. Any Awards, Certifications, or Associations

Has your company received any awards or recognition lately? Don’t let those awards just collect dust in your office; put them on display!

Industry recognition like this builds credibility, speaks to the quality of your work, and supports your image as an expert in your field and a trusted business partner. Like testimonials, awards, certifications, and associations prove that you’re not just tooting your own horn; your work lives up to the hype!

11. A Clear Call-to-Action (or Two)

When someone arrives on your homepage, let alone any page on your website, it should be clear what action you want them to take next.

On your homepage, this is usually a “top-of-the-funnel” action such as subscribing to your blog and/or a “bottom-of-the-funnel” like requesting a consultation. Sit down with your team and decide on what one or two actions you really want people to take when land on your site. Having more than this will only confuse your visitor and clutter your buyer’s journey.

Considering a Website Redesign?

Need help optimizing your homepage or another part of your website? Talk to me about a redesign!

How to create email newsletters that don’t suck – part 2

How to create email newsletters that don’t suck – part 2

Keep design and copy minimal.

Like I said before, a newsletter can easily feel cluttered because of its nature. The trick for email marketers to make a successful email newsletter look uncluttered revolves around two things: concise copy and enough white space in the design.

Concise copy is key because you don’t actually want to have your subscribers hang out and read your email all day.

You want to send them elsewhere — your website or blog, for instance — to actually consume the whole piece of content. Concise copy gives your subscribers a taste of your content — just enough that they want to click and learn more.

White space is key in email newsletters because it helps visually alleviate the cluttered feel, and on mobile, makes it much easier for people to click the right link.

Make sure images have alt text.

Given that visual content is incredibly important to the rest of your marketing activities, it’d make sense that you’d want to include them in your emails … right?

Right. But email’s a little bit trickier. Most of the time, people won’t have images enabled, so you’ve got to make sure your images have one essential component: alt text.

Alt text is the alternative text that appears when images aren’t loaded in an email.

This is especially important if your CTAs are images — you want to make sure people are clicking even without the image enabled.

Make it easy for people to unsubscribe.

This seems a little counter-intuitive, but it’s key if you want to maintain an active, engaged subscriber list.

Don’t use weird language like “Alter your communication with us.”

Don’t hide an unsubscribe button behind an image without alt text. Besides keeping your list healthy, having a clear unsubscribe process will help ensure your email isn’t marked SPAM before it hits the rest of your list’s inbox.

Test, test, test.

I know I just listed out a whole bunch of “best practices” to make sure you’re doing email newsletters right, but you’ve also got to find out what works for your company and your list.

Just like different cultures of people prefer different things, different groups of email subscribers prefer different things.

So use these email newsletter best practices as a jumping off point … and then experiment to find your secret sauce.

Run an A/B test on subject lines. Change up your CTA copy. Heck, even try not including images. The world is your oyster for your email newsletter, so find out what it likes.

The Anatomy Of An Amazing Email Newsletter

The Anatomy Of An Amazing Email Newsletter

One of the biggest problems with email newsletters is that they are often cluttered and unfocused because they are supporting every aspect of your business.

Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess.

Email — whether it’s a newsletter or not — needs one common thread to hold it together.

A way to help reduce the randomness of an email newsletter is by keeping it to one very specific topic.

So instead of it being about your company in general, maybe it’s dedicated to one vertical.

For example, if PetSmart were to send out a newsletter, they could do one solely on dog food rather then the whole damn store, because really who cares about cats!

In it, they could gather together recent blog posts on dog food, dog advice and tips, events that all dog lovers should go to, and maybe even a doggy quiz.

By tying together those pieces of content all under the umbrella of doggy stuff, the email newsletter would be much more focused and engaging.

So. Don’t send dog stuff to cat people and car stuff to bird people. Etc. etc. target your audience.

Balance the content of your newsletter to be 90% educational and 10% promotional.

Chances are, your email newsletter subscribers aren’t down to hear about your products and services 100% of the time. While they may love you and want to hear from you, there’s only so much shilling you can do before they tune out.

Case in point: if you have a thing for shoes, and You especially love this one shoe site. You willingly opted in to the company’s email list, but it now sends you emails 2-3 times a day to buy, buy, buy … and when You see its sender name pop up in my inbox, You want to scream. Now, if they sent you educational content — maybe about the latest styles of shoes, or how to pair certain styles with certain outfits — You might be more inclined to buy from them, or at least start opening their emails again.

Don’t be that company. In your email newsletters, get rid of the self promotion (most of the time) and focus on sending your subscribers educational, relevant, timely information.

Unless you actually have an exciting, big piece of news about your product, service, or company, leave out the promotional parts.

Set expectations on your ‘Subscribe’ page.

Once you’ve figured out your newsletter’s focus and content balance, make sure you’re properly communicating about them on your subscribe landing page.

Get specific: Tell potential subscribers exactly what will be in the newsletter as well as how often they should expect to hear from you.

As a subscriber, wouldn’t that be awesome?

You’d go in with open eyes knowing exactly who you will be receiving email from, what they will be sending you, and how often they’ll be sending it to you.

As a marketer, having this information up front will help diminish your unsubscribe and spam rates as well.

Get creative with email subject lines.

Even if your subscribers sign up for your emails, there’s no guarantee that they will open your emails once they get them in their inbox.

Many marketers try increasing familiarity with their subscribers by keeping the subject line the same each day, week, or month that they send it.

But let’s face it, those subject lines get old — fast — for subscribers.

Why?

Because there’s no incentive from the subject line to click on that specific email right this instant.

A better approach would be to try to have a different, creative, engaging subject line for each newsletter you send.

One company who does this really well is Thrillist. Here’s a collection of email newsletters

I’ve received from them over the past few days:

“A fight you’ll want to get in…”
“Pizza, I’ve cream. No joke…”
“The biggest opening this year so far is…”
“WARNING this email is RED HOT….”
“What’s your states biggest food chain?”
“You’ll need to drink all of these…”

Pick one primary call-to-action

Okay, part of what makes a newsletter a newsletter is that you’re featuring multiple pieces of content with multiple calls-to-action (CTAs).

But, that doesn’t mean you should let those CTAs all have equal prominence.

Instead, let there be one head honcho CTA — just one main thing that you would like your subscribers to do, and the rest of the CTAs are a “in case you have time.”

Whether it’s simply to click through to see a blog post or just to forward the email to a friend, make it super simple for your subscribers to know what you want them to do — and then do it.

Email newsletters that don’t suck – Part 1

Email newsletters that don’t suck – Part 1

Most marketers have been there — you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

And then suddenly it’s you that’s been chosen to do it. Oh, and make sure that open and clickthrough rates don’t dip. That sound good?

I’ve been in that situation before, and I was worried. Even though email newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.

It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions.

And because it’s not an email designed to serve one purpose — say, about one promotion, one digest of previously published content, one lead nurturing email, or one transactional email providing order information, email newsletters have a difficult time trying to get readers to complete a call-to-action.

… But that doesn’t mean you shouldn’t do them. If done right, you could develop a really engaged subscriber base, and potentially nurture them into qualified leads and customers.

At the very “least,” you could engage your company’s evangelists, and they could help bring in business. And that’s definitely something you don’t want to miss out on. Repeat after me:

Not everyone needs a newsletter.

Actually, most people don’t need a newsletter. In fact, most of you marketers out there probably have better things to do with your time than search for content and compile it into a messy template that no one’s going to read in the first place.

Or your newsletter might be wildly successful and an integral part of your marketing strategy.

Here’s how to determine if you should have a newsletter:

REASONS You Might Need a Newsletter:

1) Your boss is making you send one out. (my fave)

2) You have an internal newsletter (in which case this guide isn’t all that relevant).

3) You have had recent proven success with newsletters.

1)You think you will have success with this method and it is the best use of your time (you have nothing else to do?).

Advantages of Newsletters:

1) Spread brand awareness.

2) By building habitual communication with your email subscribers, you enable them to recognize your brand and associate it with a positive sentiment.

3) Leverage existing content.

Many companies do quick summaries of their most popular blog posts and link to the articles from their newsletter.

4) Include different types of content.

For instance, the same newsletter can contain a popular blog post, a new offer, an announcement of an upcoming event, information about a discount, and a link to a survey.

5) Guaranteed reach (unlike social media).

Things to Consider When Deciding:

1) In your industry, are there successful email newsletters that people like to subscribe to?

2) What’s in them?

With the resources you have available to you — budget, time and internal support — could you be successful?

It’s a lot of work, you will need the time and manpower to:

1) Proofread copy

Unlike blogging, there’s no redo or update button for newsletters

2) Create compelling calls-to-action

3) Design it to work for multiple inboxes and devices

4) Avoid spam triggers

5) Brainstorm clickable subject lines

You need to have a lot of content/other stuff going on for a good newsletter.

You shouldn’t waste your time working on an email newsletter if it isn’t right for your marketing. So do some research.

Re-examine your business’ goals.

Are they trying to increase the number of leads? Better qualify leads to speak with salespeople? Close more deals? Or retain more customers?

If your industry isn’t really interested in email newsletters or you lack the internal support to send them out, it might be time to reconsider.

Or if your goals don’t line up with what a newsletter could accomplish, your time might be better spent setting up lead nurturing email workflows, or not even sending emails in the first place — perhaps creating content for your blog, instead.

So gather some data, create a plan of action (either for a successful newsletter, or another activity), and go chat with your superior.

Even if you disagree with his or her vision in an email newsletter, your boss will be glad you came prepared with a plan for success.

Do you want to start a fitness blog? Here are the first steps

Got a hard on for fitness?

Tired of all the BS fitness blogs out there spitting out inaccurate information?

Think you have what it takes to write about fitness?

So do a billion other people… let’s give it a shot anyway!

Maybe you are considering starting a fitness blog!

It’s a great way to talk about your passion and connect with others.

What Is Your Focus & Niche?

Aka. What’s your angle?

Google the term “fitness blog”, and you will find millions of other fitness “experts”. Overwhelming, isn’t it?

If you don’t want to be just another faceless website, you need to learn how to stand out from the competition.

Defining your niche helps you do just that. As an avid fitness lover, you probably have certain preferences.

Maybe you like yoga over running. And maybe you like weightlifting or strength conditioning. And maybe you are a working mom who likes doing Naked yoga?

Whatever it is, figure it out because this helps specify your niche… IE your target market.

Specifying your niche allows you to create dynamic content that engages your specific audience. Rather than casting a wide and generic net, it allows you to establish expertise in your area of focus.

You gotta start with the baby weights!

Ready to get started on making your website? The next few steps can seem overwhelming and complicated, but they’re actually pretty painless.

Your Domain Name

If you are truly a “noob” this would be something like www.myfitnesswebsiteisbetterthanyours.com.

Ok obviously don’t use that domain name, it sucks.

Actually. I am buying it right now!

First things first: you need a memorable blog name!

it needs to be easy to remember and simple to type.

NOTE: your blog name does NOT need to be the same thing as your domain name. These days it’s hard to find good domain names. Especially within the fitness world.

I like oddball catchy domain names. To each there own.

Maybe your blog name is “fitness first”, no way in hell that domain name is available. So get creative and come up with a catchy domain name. Something like “FitnessBeforeBreakfast.com”… see what I did there?

Website Hosting

Ok great. You got your niche. You got your domain.

So where do you put it? TTWSS!

Typically, you purchase your domain name on a hosting site. The host acts as the powerhouse storing all of your blog data and information. There are numerous hosting choices available in today’s market.

I suggest using GoDaddy, let’s be clear, I hate GoDaddy. BUT… for starting out bloggers, hey are your best bet.

They are pretty well priced. Easy to use. And good customer support.

I suggest getting the WordPress hosting package. It’s under $15 a month and is great for starting out.

With one click your blogging platform (WordPress) will be set up for you.

Speaking of…

Using WordPress As Your Blogging Platform

The platform is the “appearance” of your blog. It’s the meat and bones of your content, and it needs to look good!

But even more important, it need to function great and be super easy for users to view and find content.

Many bloggers use WordPress because it’s relatively easy and straightforward.

WordPress also offers an extensive array of free themes. And plugins… mostly for free 😉

Keep the following things in mind:

Keep it aesthetically pleasing and simple
Less is usually more
Make sure it looks good on mobile devices!
Avoid clashing images, fonts, or colors

If you’re just starting a fitness blog and aren’t sure how it looks, get feedback!

DON’T ask friends or family for feedback, they will mostly lie and tell you it looks amazing! Use feedback websites for honest answers.

Cliche Term: Create Killer Content

It might be cliche but it’s so true. Yes, you need amazing, relevant, killer content, still in 2019!

When it comes to starting a fitness blog, you need to be both passionate and dedicated to your craft.

Also YOU NEED TO KNOW WHAT THE FUCK YOU ARE TALKING ABOUT!

After all, while anyone can start a blog, not everyone can make a blog become successful.

In terms of blogging, SEO is king. That means you need to produce consistent content rich with SEO best practices. Without doing this, you’re basically guaranteed to get lost in Internet wasteland.

Producing killer content means being unique, concise, and helpful! Whether you’re answering what does testosterone do or you’re comparing Crossfit boxes, you want your readers to keep coming back for more and more.

SEO can be complicated, but there are plenty of helpful free guides to help you get started.

In a nutshell, you need to understand the following:

  • long-tail keyword phrases
    Internal and external linking
    Optimizing images
    Effective call to actions

In general, mastering SEO is a marathon and not a sprint. Don’t get discouraged if you don’t see dramatic results when starting a fitness blog. It can take time to develop a significant following.

Sharing Your Fitness Blog On Social Media

How many fitness models do you follow on Instagram?

How many fitness infographics can you find on Pinterest?

That’s right. There are thousands, and YOU also need to be in that crowd.

Facebook has over 1 billion monthly visitors, and Instagram has over 500 million.

That’s a lot of people. Even if you reached 1% of those numbers you would be in good shape!

Getting active on social media is a great way to expand your content, connect with your audience, and improve your following.

Facebook Live, Instagram Stories, and Youtube tutorials

Ever notice how you get lost in an abyss of silly cat videos?

Top influencers understand just how much we respond to this kind of visual content!

Consider creating live videos demonstrating workout routines or gym advice. Consider doing a Q&A in exploring popular reader questions. Or, simply consider doing an “about me” video to show people more about your personal life.

Hashtags

No longer just the pound key on the telephone, hashtags essentially provide free advertising to your products or services.

Today, you can use hashtags on Twitter, Facebook, and Instagram.

Although they are used best on Instagram.

Make sure to use all the allocated hashtag opportunities. Doing so increases your chance of people landing on your content.

Look up the banned hashtags on Instagram, obviously don’t use them.

Engage With Others

Social media allows you to connect with other bloggers and readers all around the world. Use this to your advantage.

Comment and share other people’s posts. Share relevant articles. Give shoutouts to new followers or fans.

The more you can keep your audience feeling special and appreciated, the more likely they are to keep coming back to you!

If You Made It This Far ….. Here Is A Recap

Fitness blogging is a wonderful way to express your thoughts and expertise to the entire world!

With more and more people turning online for information and resources, there’s absolutely a place on the internet for you in starting a fitness blog.

Yet another blog with blogging, advice and tips

Why are you blogging?

Before you start blogging, think about your audience. Successful blogs tend to focus narrowly on one or a few topics and become go-to sources of information and commentary for readers.

What do you want to write about?

Different types of posts include rapid response (being the first to discuss a hot news item), analysis (your take on a topic you find interesting and to which you can add a new angle), lists (Top 3 ways to…), editorials (thought-pieces or commentaries, which can be persuasive and hard-hitting), reviews of movies or books, interviews with interesting people…or just about anything else you can think of.

Putting a unique spin on a topic will make your post stand out, even if others are writing about it too.

You could include a personal story that relates to the topic, focus on a different angle of a bigger issue, or zero in on what your particular field or expertise can contribute.

Check your facts.

Posting misinformation is bad for your credibility as blogger, so do your homework before hitting submit.

If you make a mistake, acknowledge that mistake and add a correction (but don’t just delete the mistake without acknowledgement; the Internet doesn’t like that).

Know your audience.

If you’re writing for an audience that are outside your niche , avoid acronyms and jargon, and omit details that are only of interest to your niche. You’re not “dumbing down” the material, you’re making it clearer.

Tell a good story.

Why should people care about your posts? You only have about 5 seconds to get your reader’s attention before he or she moves on to another web page.

Get to the point in the first few sentences so they invest in your post.

Draw the reader in with a story; it can shock them, upset them, or make them question something they thought they knew, but it should make them want to keep reading.

A snappy headline can make or break your post.

Most readers will decide whether or not to read your post just based on the headline, so make it attention-grabbing, but also make it clear what the post is about.

Funny (or punny) headlines work well with some audiences, and surprising statistics or headlines that tease the reader with a question can also pull in readers. Lists also interest people and make content more digestible by breaking it down.

After you write your post, write at least five headlines, and pick the best.

Search engines prioritize what’s in a post’s headline, so make sure your headline includes key words people might be searching for.

Use images to enhance, not confuse, your point.

A complicated graph might not be appropriate to use in a blog, depending on your audience.

Stick with simple charts and pictures that illustrate your point without needing much further explanation.

For more general audiences, emotive pictures are great.

Cite your sources and check the copyright.

When referencing papers, statistics, and generally quoting other sources, hyperlink back to those sources (this also helps with the aforementioned SEO).

This goes for images as well—many images on the Internet are copyrighted and shouldn’t be used without permission.

Use images that are under a creative commons license instead, and follow the attribution rules set by the image creator.

Let your personality shine through.

A blog is not a scientific paper, so have a little fun with it and tell a personal story, throw in a pop culture reference, link to a silly Youtube video if you want to.

People want to know the person behind the blog post as much as if not more than they want to read the content.

Share!

If people don’t know about your post, they can’t read it.

Share with your network on social media, email it to friends and colleagues, ask organizations and professional associations that you belong to if they will share or cross-post.

Many bloggers put just as much time into writing their posts as they do sharing them. Make sure you’re really sharing, too, and also highlighting content others produce.

Here are some extra “technical tips” :

*** Create Keyword-Rich Anchor Text Links

It’s best to have 1 or 2 links in your article that link to pages on your site.

You should also have 1 or 2 links that link to external sites. When creating links you want to make sure the text you’re using as the hyperlink is related to the page’s content that you’re linking to.

For example, if you’re linking to a page about outsourcing your data center services, the links anchor text needs to be something like “There are 5 primary reasons why you should outsource your data center services.”

*** Add a Call to Action

Every blog post you write should have some type of call to action at the end of the article.

Ideally, the call to action is related to the article’s topic, but it doesn’t necessarily need to be related.

Promote your current offers at the bottom of each blog post, and your blog will slowly turn into a lead generation machine and become a valuable asset for your business.

*** Create Key Takeaways for Each Article

You should have 1 to 5 key takeaways at the end of your article. These takeaways will help the reader clearly understand what they learned or what action they should take. These takeaways can stimulate comments and questions for your article.

*** The Two Golden Rules of Frequency

Blog at least once per week and never publish two articles on the same day.

If you publish two articles on the same day two things happen. One is the search engines will most likely crawl your site that day, but not come back until you have new content.

The second is to appease your blog readers. Everyone is busy and unless you have a very large subscriber base, the chance that someone has the time or interest to read two of your articles on the same day are slim to none.