Lets talk about the secret truth of marketing that most people never understand.
Here are a few key points I will cover.
Why viewing yourself as the quote unquote expert can be a mindset trap that keeps you broke.
Why any lie in your marketing will come back to bite you in the buns and how to get creative while remaining totally honest.
How to determine what level marketer you are and how to become the best marketer you can be.
Little quote by yours truly, “If you have a product or service you believe in and you don’t market the fuck out of it, you are stealing from those who need you most.”
Now let’s talk about the secret truth of marketing.
So contrary to popular belief, marketing is not slimy, sleazy, or scammy. And I think you know that by now since you’ve been a Listing to me blab on for quite a while.
See, all marketing is, is effective, compelling communication.
Plain and simple.
It’s nothing more than that.
Modern marketing is really about practicing deep compassion, heartfelt understanding, and learning how to meet other people’s needs and desires.
It’s the basis of any good relationship.
So, just understand, marketing is not about tricking people. It’s not about manipulation, or forcing someone to buy something that they don’t want.
Marketing is also not a way to sell sub par services. Or for businesses who aren’t doing well and need something extra to survive.
Marketing is really essential for every business on the planet. I’ve heard some people say that they don’t even have to market. And I will tell you those people, I wanna shake the crap out of them. If you don’t market, it is not something to brag about. It is a problem that you need to correct, and we’re gonna give you all the steps to do it in this training.
Now let’s talk about why being a quote unquote expert can keep you broke.
So here’s the thing, in some fields, marketers have a bad reputation. People like to think of themselves as quote unquote experts and not marketers.
But this is a dangerous game that can keep you broke and miserable.
Here’s what I mean.
Quote unquote experts often believe their stuff is so good that people should just come to them and seek them out and open up their wallets and buy.
This is an arrogant, arrogant mindset.
It’s an arrogant way to go through life and it’ll kill your business.
You see, experts often believe that marketing is beneath them so to speak, and it’s something only desperate people do when they need clients or customers.
And in some industries, here’s the thing, your competitors don’t actively market.
And that is great for you.
That means more customers and more lives you can change.
You can be the one that breaks the trend, makes the most money, and of course changes the most lives.
See, it’s your job to prove to people that you are the best choice. That your solution will solve their problem. That your product is the best on the market.
Do not put the burden on your prospects to figure it out for themselves.
Remember, it is not your prospect’s job to find you, it’s your job to find them.
Why any lie will come back to bite you in the you know what.
So here’s the thing, lying puts you out of integrity, which makes your marketing unethical and totally icky.
Great marketing, modern marketing, is completely honest, it’s truthful, and it’s ethical.
This really is the age of transparency, so people will find out if you’re lying.
Even innocent white lies can kill the trust in your brand and kill your business.
So let’s say you need a reason to have a sale. Just remember, any reason is awesome as long as it’s true.
So don’t ever say you’re having a fire sale if you didn’t really have a fire or there’s no damage to your goods.
Saying you’re having a sale because maybe you’re celebrating the fact that your dog is finally house trained and not peeing all over the place.
Or maybe it’s your mom’s 85th birthday. Or maybe just because it’s Thursday afternoon. Here’s the thing, you can get creative in your marketing while being totally truthful and honest.
So bottom line … do not lie. It may get you a quick sell but in the long run it will destroy you!