Businesses sell something — and so should you. Whether it’s a course, a book, T-shirts, tours, or just other people’s products via affiliate marketing, give your audience an opportunity to support your website. Offering products allows you to be independent of sponsors and brand deals and not compete for spots on press trips (see below). It allows you to scale your website and your revenue. Products offer value to your readers by going more in-depth and in detail than a blog post usually allows.
There are few travel bloggers that produce products. Most of the time, travel bloggers end up making money by creating sponsored content and getting paid to go on trips. That’s cool if that is something you want to do, but that is time-consuming and requires you to be constantly working (and it’s soul-sucking). It’s not a hamster wheel you want to be tied to.
Your audience wants to support you. Creating products with more detail and advanced information gives them a way to do so.