Landing pages so good people be like...
SHUT UP AND TAKE MY MONEY!
Research shows that businesses with 10-15 landing pages tend to increase conversions by 55% compared to those with fewer than 10 landing pages.
And those with more than 40 landing pages increase conversions by over 500%.
Just in case you have been living under a rock ...
A landing page (AKA “lander” or lead page) is a dedicated page on your website built to convert specific sources of traffic, like ad traffic or promotional traffic, faster and better than any other page.
Leads Leads Leads Gimmie the Leads.
Landing page’s most important purpose is to get leads – contact information of a user. These data are then used in marketing campaign distribution.
A landing page is not a regular website. It has no tabs, no subpages and no text walls with every product feature listed and described. Instead, we will find a content focused on one topic: i.e. a discount or a newsletter signup.
If you’re not using landing pages, you’re missing out on a lot of money!
If you want to grow your business and succeed online, then you need to start using landing pages. It’s that simple.
Landing pages are like little billboards for your business. They help you convert visitors into paying customers.
Stay focused on content.
With a landing page, you can create a hyper-relevant experience for a specific segment of your addressable market.
Everything from the headline to the subheading to the body copy to the offer of a landing page is tailored to a specific audience and goal. Nothing else.
Focus skyrockets conversions: 46% of landing pages contain more than one offer, but including more than one offer can decrease conversion rates by 266%.
Don't dilute the water!
When it comes to PPC, since landing pages function as the only website page a specific campaign’s traffic will land on (and traffic unrelated to the campaign won’t dilute the data), attribution is easy.
You can close the loop, from click to conversion (ad to thank you page), all in one ecosystem. Which makes measuring cost per conversion and conversion rates much easier.
Cast a bigger net.
There’s no such thing as overdoing it in terms of how many different landing pages you use. The more landing pages you have, the more opportunities you have to attract leads through testing, personalization and more.
Instead of building one landing page with multiple offers, create several goal-focused landing pages that you can market to different customer segments.
When should you use a landing page?
You can use a landing page for virtually any kind of campaign. There are no rules, but let’s explore some of the most common use cases:
Direct response campaigns
PPC, radio, email offer, kiosk, or a billboard with CTA
in-person, meetup, conference, festival, or virtual events
live or on-demand webinars
Types of landing pages.
Click-through landing pages
A click-through landing page is a landing page without a form. Instead of a form, it uses a call-to-action (CTA) button that visitors have to “click-through” to move from landing page to conversion (which is usually a shopping cart or checkout page).
When should you use a click-through landing page? For bottom-of-the-funnel offers when visitors can complete their purchase or conversion online without the help of a sales rep.
Common CTAs used on click-through landers include:
- Add to cart
- Buy now
- Try it free
- Get started
- Buy now
- Apply now
Lead capture landing pages
A lead capture landing page (or lead generation landing page) is a landing page that includes a form for visitors to submit their contact information through.
Typically, lead gen forms ask for a combination of contact information and demographic/firmographic information like business size, number of employees, or website URL.
Use lead capture landing pages when you want to qualify leads before selling a service, or when you want to collect first-party data in exchange for a download like a guide or a whitepaper.
Common lead capture landing page CTAs include:
- Request a quote
- Get proposal
- Book a demo