The Four Key Pillars of Internet Marketing

the-four-key

Relationships

Creating strong relationships with an audience is critical to everything you will do.

Rather than constantly hunting down new customers, you would much rather create a valued environment that benefits your existing readers and customers and keeps pulling them back.

It’s about having consummate respect, always, for your audience and your market.

It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).

It’s about making a commitment to creating a quality experience for your readers and subscribers.

Direct response copywriting

I certainly stay abreast of the latest social media trends, but underlying everything I do here is solid copywriting techniques.

Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting techniques work amazingly well in social media.

“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.

Content marketing

What’s the backbone of the Copyblogger formula?

Deliver great content.

Then keep delivering great content, but in a strategic and focused way.

Every once in a while, make a great offer that benefits the reader and involves the exchange of cash money.

Of course, we’ll give you some more specifics on how to do that once you’re on board.

Have something worth selling

Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause…. Maybe even a multi million dollar Digital Banking Platform for Banks and Credit Unions.

Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)

Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.

Each of these four pillars enhances the others. Together, they’re much stronger than they would be if any of the pillars were missing.

Leave a comment