To know the importance of digital marketing to the future of marketing in any business, we need to understand and manage audience interactions. Digital marketing today is more about a variety of viewers than a website or email in which this ‘5D digital’ marketing is handled and exploited. 5D defines the good times for consumers to interact with brands and reach out to businesses. Their audience in different ways:
Digital Devices – Audiences experience brands when interacting with business websites and mobile applications through a combination of connected devices, including smartphones and tablets, desktop computers, TVs, and gaming devices.
Digital Platforms – Most of these devices interact with browsers or applications on major platforms or services, such as Facebook (and Instagram), Google (and YouTube), Twitter, and LinkedIn.
Digital Media – Various paid, owned, and acquired communication channels to reach and entice audiences, including advertising, email and text messaging, search engines, and social networks.
Digital Data – Insights businesses collect their audience profiles and their interactions with companies that are now required to be protected by law in many countries.
Digital Technology – A marketing technique used by businesses to create interactive experiences from websites and cell phone apps to in-store kiosks and email campaigns.
What is Digital Marketing?
Digital marketing is a global term that encompasses digital channels such as content marketing, SEO, email marketing, social media marketing, mobile marketing, and more, to create a detailed strategy to reach and connect with prospects and customers.
The average consumer consumes content through television, computers, tablets, smartphones, radio, and other traditional media. This constant exposure to different media types has led to information overload, which complicates the buyer’s journey.
Digital marketing has allowed brands to stay pertinent by making themselves visible through various channels and touchpoints.In addition to traditional marketing channels such as television, newspapers, and billboards, marketers use these digital channels to guide their buying journey and engage with their current customers.
Digital marketing is a long term that includes all the marketing channels and methods you can use to promote products or services over the Internet and electronic devices such as TVs, mobile phones, and electronic billboards.
The significant difference between digital marketing and traditional marketing is that digital marketing campaigns are implemented exclusively through digital channels, and this gives sellers more control, tools, and data to analyze the effectiveness of campaigns.