Users don’t scroll for fun. They scroll for a purpose.

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Back in the early days of the web, designing a web page meant putting the most important things “above the fold.” Back then, that meant the first 500-600 pixels. Today, we have screens that show twice that amount on a cell phone, three-times that on small laptops, and even more on desktops. The “fold” is complete bullshit now, as the screen sizes have increased and vary widely by device.

But above the fold design still matters. You’ve probably heard the term “content is king.” It’s the truth that the very best web design can’t escape. If you have great content, and you lead off with it above the fold while giving people a REASON to scroll, people WILL scroll.

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