How to create email newsletters that don’t suck – part 2

How to create email newsletters that don’t suck – part 2

Keep design and copy minimal. Like I said before, a newsletter can easily feel cluttered because of its nature. The trick for email marketers to make a successful email newsletter look uncluttered revolves around two things: concise copy and enough white space in the design. Concise copy is key because you don’t actually want to […]

The Anatomy Of An Amazing Email Newsletter

The Anatomy Of An Amazing Email Newsletter

One of the biggest problems with email newsletters is that they are often cluttered and unfocused because they are supporting every aspect of your business. Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess. Email — whether it’s a newsletter or […]

Email newsletters that don’t suck – Part 1

Most marketers have been there — you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! And then suddenly […]

How to run your email list: the basics

Email marketing is still the best conversion tool in online marketing. If you don’t have an email list then you don’t have a online business FACT Email is 40% better for conversions than social media like Facebook or twitter. The goal of an email list is to build a hyper responsive list which is the […]

Honest marketing will make you more money!

Lets talk about the secret truth of marketing that most people never understand. Here are a few key points I will cover. Why viewing yourself as the quote unquote expert can be a mindset trap that keeps you broke. Why any lie in your marketing will come back to bite you in the buns and […]

Another bogus claim by a blogger!

So I am at the gym as usual this morning …. it’s my fave part of the day because it is when I receive all the crazy exaggerated emails from bloggers selling there “secret blog system” …. some of this shitnis so crazy it’s worth a share … I won’t tell you who the bloggers […]

Why is it so hard to find the time to blog

One of the biggest things that holds people back from succeeding at blogging is time. If you are traveling or working full-time, how are you expected to start a website? After a long workday, the last thing you want to do is spend your nights blogging. But there is always more time than we think […]