Is you website doing a crappy job of converting?

Is you website doing a crappy job of converting?

Website Not Converting?

This May Be Why

If this is happening to you, it doesn’t have to continue. Chances are, there are some fundamental principles that you might be missing. This post will give you some basic tactics that will help you convert prospects into customers.

They Don’t Trust Your Brand

One of the main reasons why potential customers might visit a site without buying is because they don’t trust the company yet. People buy from brands that are established, authoritative, and credible. Not only that, people want to interact with brands that are interested in their needs.

Fortunately, establishing trust doesn’t have to be difficult. There are several factors involved in getting potential customers to view you as an authority.

If you’re having trouble converting visitors to your website, there is a good chance that your content marketing efforts are falling flat. You might not be creating the type of content that keeps your readers engaged.

There are a few components of a winning content marketing strategy:

Content must be informative.

Don’t write blog posts just for the sake of creating content. Make sure that every word carries a benefit for the person reading it.
Develop a plan.

Don’t just start writing willy-nilly.

Figure out what types of content provide the best value for your readers. A content calendar is a great tool for mapping out the content you will create.

Invite your customers to subscribe to your mailing list.

This gives you another way to interact with them. The objective is to build a relationship with people who visit your site.

Another way to build trust is to show your visitors how you can help them.

The best way to do this is to demonstrate how you have helped other customers like them. This is where case studies come in.

Case studies are effective ways to tell stories that reveal how your company has benefited other customers. It also gives your readers insight into how your company works.

Testimonials are another way to prove your worth to your prospective customers.

Get statements from your happiest customers and put them on your website. It’s a good idea to pepper these little tidbits on each page of your site so that your prospects see them when they are browsing.

Here is a SEO breakdown for 2019 websites

Complete Seo instructions for your blog

Well bitches we are halfway through 2019 and guess what? Content is still king! Which means SEO is just as relevant now then it was 10 years ago!

Here is a breakdown of what you should be doing for each and everyone of your blogs.

If you do all of the following you be guaranteed to land on the front page of google!

Lol. Just fucking with you. There are NO GUARANTEES with google.

Side note: anyone who guarantees you anything in the SEO world is full of shit! Run. Run. Run.

Title tags and meta descriptions

What are those titles? What are those descriptions? What’s working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

Title tags… for non nerds:

A amazing little tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

The title tag of a web page is meant to be an accurate and concise description of a page’s content. The title tag is also displayed on most web browser tabs as well.

What should my title be? Here is the best format for an Seo title tag in 2019

Primary Keyword – Secondary Keyword | Brand Name

Real World Self Defense – Systema | Val Riazanov

Title tags should be around 70 characters long.

With this, give or take a few. Google will display about 90% of your title.

There are two major reasons title tags are still super important in 2019 …

1) like I said above, your title tag is displayed on the search engine results page.

2) your webpage title tag will determine if people actually click through to your website. So make the title catchy and relevant!

Meta Descriptions … for non nerds

The meta description is an HTML attribute that provides a brief summary of a web page.

Search engines such as Google often display the meta description—usually around and up to 160 characters long—in search results where they can highly influence user click-through rates.

Think of it as a small summary of your webpage. Don’t just copy and past say the first paragraph of your page. Write a good summary for the meta description.

Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs.

Way back in 2009 google announced that meta descriptions and meta keyword tags have nothing to do with page ranking any longer. However they are still key to high click through rates!

And if it’s not obvious: it’s important that meta descriptions on each page be unique.

On page seo optimization and ranking factors

The webpage url:

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.

Good:
www.valriazanov.com/self-defense/how-to-protect-yourself-in-a-street-fight/

Bad:
Www.valriazanov.com/post/title/38367897277.html

Webpage urls are used to determine the relevancy of a given web page by the search engines.

Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good. Don’t stuff keywords into headers.

Simple handling of H tags is often more manageable than ‘optimal’ and a lot easier to achieve with most of the benefits, and there is often no exact way to treat any specific SEO element in every instance.

Use headers when it makes since. Don’t fill your page with H1 headers. I personally mix it up. I always use 1 H1 hearer and then for the rest I typically use H2 headers. It really depends on what I am doing with CSS.

Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

If you follow the below guidelines to optimize your website pages and posts you will be in good shape:

  • Be hyper-relevant to a specific topic (usually a product or single object)
  • Include keyword in title tag
  • Include keyword in URL
  • Include keyword in h1, h2, and h3 tags … but don’t force them.
  • Include keyword in image alt text
  • Specify subject several times throughout text content
  • Provide keyword content about a given subject
  • Link back to its category page
  • Link back to its subcategory page (If applicable)
  • Link to other pages (internal links) on your website.
  • Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a pageZ)

Do you really need to focus on Seo?

As with every other kind of marketing, a business’s need for SEO really depends on their business goals and where their target audience is at. For that reason, not every business needs to invest heavily in SEO.

I am of the opinion that all websites should have a solid SEO foundation, but when it comes to an ongoing engagement, that depends on a variety of factors. For example, a business that relies on organic traffic should definitely invest in SEO. But, for businesses where their customers are more likely to find them on social media or even via word-of-mouth, SEO may not be the best approach.

What to Think Instead:

Think about where your target audience is and how they find you. Do you really need more organic traffic – or do you need something different, like inquiries on social media? Do you get most of your clients via referral? Perhaps you want to invest in social media management or grow your professional network.

Don’t take an SEO pitch at face value. Wherever there is money to be made, you will find someone willing to sell to you. Make sure your SEO expert is asking the important questions about your business to confirm that SEO is right for you.

What about keywords ?

While keyword research is surely an important part of SEO, it is not the end-all-be-all when it comes to having an SEO-friendly website.

More often than not, newbies in SEO tend to OVER-optimize their website with too much keyword usage. That is, they become fixated on how many times the keywords are used, making sure they are included in every nook and cranny on their website, and use every variation known to man.

What to Think Instead:

Rather than having your SEO strategy based on keywords, you should get to the core of what your business is about and what your target audience is searching for.

Focus on making sure that your website has all of the essential information that your customers and target customers need. Further, address their most common questions in your blog posts and web page content so that they begin to trust you as a solid resource in your niche. That way, the keywords will come naturally, and you will be writing for humans, not just for search engines.