How automation bots are bad for Instagram

There’s a “not so new” trend that has become far more common these days that I want to talk about … Instagram Bots.

You know when you post to Instagram and you use a few popular hashtags …. and almost immediately you have 30 likes?

Ya. That’s not because you are awesome … SORRY!

Those are automation bots and they are bad for Instagram!

Bots constantly “listen” for hashtags and when certain ones are posted they go and like and/comment/follow/follow back your account.

Sneak attack!

Bots bring you no real benefits… other then looking like you have a billion followers.

How can you tell a bot engaged with you?

1) look at the profile.

If they have 100k followers and they are only following 100 people and only have 10 posts ya it’s a bot ( or even worse, they bought the account).

2) The persons account literally has nothing to do with your interests.

IE. your account is about bug spray and you get tons of gorgeous women liking and following you … sorry brah. Not a real person.

3) No USA followers.

You are in USA and your followers are not …. say um Russia.

4) Comments literally make no sense at all.

The comments you receive are super generic and have nothing to do with your post. Comments like: Nice. Awesome. Great Job. Love It etc etc.

Instagram bots are great because they increase your followers – but the following you’re growing isn’t authentic.

You’re simply attracting other bots and trolls! Would you rather have 500 followers who LOVE your brand and are continuously purchasing from you OR 500 trolls and bots who never really engage with you?

There are many ways to get real and valuable engagement (but that is for another post).

Think you can make a living from YouTube ad revenue?

Now first off… I’m not saying it is impossible … it obviously is not.

However is a lot more work then most people think and most have a better shot of making it into the Olympics!

First off, let’s get one thing straight, you don’t make money based on the amount of views you have. You make money based on people’s engagement with the ad.

Engagement here means clicking or watching a ad for more than 30 seconds. YouTube Advertising is managed in the Adwords platform. Advertisers choose ads on a Cost Per Click (CPC) or Cost Per View (CPV) model.

HOWEVER…once you have some data such as video views and ad revenue you can plug in some math. Now obviously there is a little more that goes into forecasting ad revenue but this is a good start.

I use this when I am forecasting CTA/Conversions and I have found it works on the receiving end as well.

Let’s say oh make $1 per 5000 views. Not just one time but a few…. you can then assume that per 5000 views you will make $1. Like I said this is a BROAD assumption, you content and ad type have a lot to do with it. But if you are constantly creating the same type of content then this math can be pretty accurate. But again, it’s a broad guideline.

So no it’s not the AMOUNT of views that directly pay out, but assuming you have decent content yes, the more views means more money if your audience keeps engaging….. we all know this can change at any time.

Here’s a little piece of information that will give you a real kick in the pants. It’s estimated that even if your YouTube videos bring in $100,000 in gross revenue in a year, your effective take-home earnings will only be about $21,000 after you account for YouTube’s cut, taxes, and editing costs. This is based on one example with one YouTuber, but it’s hardly far from the truth for many creators at that level.

Sure, there are some YouTube channels that reportedly make over $1 million a year, but we have to understand that they are the exception rather than the rule. The overwhelming majority of YouTubers are never going to get anywhere near that and you’re almost lucky if you break three figures a month before factoring in expenses and taxes. It’s not easy.

Every view on YouTube is not created equal. Looking at a video’s view count does not convey nearly enough information to determine how much money a video has earned.

Why?

A certain percentage of every video’s views are not monetized, that is, they don’t have ads associated with them. If an ad doesn’t run, nobody makes any money on that particular video view.

But there are so many successful youtubers that are millionaires… really? How do you know?

Behind the scenes, most of those youtubers are paying entire teams of helpers. In the rare case where they are doing everything themselves, it also leaves them without any time to monetize all that content, so many “social media influencers” are actually broke.

The top 3 percent of YouTube channels get 90 percent of the traffic. Which means the rest of us are fighting over the remaining 10 percent.

Even those top 3 percent aren’t making a living. And to even get into the top 3% you would have to have more than 1.4 million views per month.

But even at 1.4 million views per month, according to Analytics and ad research, your average payment from YouTube will amount to less than $17,000 a year. WTF!

That’s based on an estimate of $1 per 1,000 views, which seems reasonable, according to those familiar with YouTube’s partner and advertising programs. Insiders say it can range from a low of $0.25 per 1,000 views to a high of $5 per 1,000 views.

Wait–can’t you make a lot of money from sponsored posts?

You can, and for YouTubers who do rake in the big bucks, sponsored posts are an important part of the mix.

But before you can really cash in on sponsorships, you need to build up a very large subscriber base. Subscribers are obviously a lot harder to get than views.

According to The Economist, influencers with at least 100,000 subscribers on YouTube can get an average of $12,500 for a sponsored post, with payments going up rapidly if you have one million subscribers or more. But those figures refer to endorsements by people who are celebrities in their own right.

Someone who’s only well known on YouTube might not command that kind of pay.

Last but not least, the amount of time to create one video is crazy. Take it from someone who has produced hundreds of videos.

I do a lot of video editing and publishing for clients and I’m telling you it’s not an easy job, and I do not even film them, I just edit and create graphics for social media.

If you add in the time for filming the video, I think at max a normal person could produce 2 videos a week, that are good quality.

Not there are a lot of people who just point, shoot and upload and this works sometimes but not all.

Typically you are looking at 1 day of shooting and 2-3 days of editing and publishing.

In conclusion, I absolutely am NOT saying that you can’t be successful on YouTube. I am saying it is a lot harder then people think and there is a lot that goes into it.

Good luck!

Ps. Hit me up if you would like me to help you get rollin.

84.4% of people watch more photos than videos on Instagram.

So almost everyone seems to scroll through photos, and rarely watches videos.

Does it mean that video is dead and you should never share videos?

No! Videos still play a huge role on Instagram for certain people and in certain industries. Videos can make you go viral. For example, videos of cute animals, workouts, motivational speeches and outfit ideas do really well on Insta. I mean, even slime videos took over Instagram last year! Gary Vaynerchuk‘s videos are powerhouses and catapulted his success on Instagram. So videos still have their place on Instagram, but more so in certain industries and for certain topics.

Action: Keep posting quality photos. Only create videos if it makes sense for your brand and use them in a super strategic way.

84.4% of people watch more photos than videos on Instagram.

Say what?! Everyone all over the Internet is praising Insta Stories and telling people to focus more on Insta Stories than Instagram posts.

36.6% of people watch Insta Stories. While 63.4% watch Instagram posts.

This is so interesting! We really thought it was going to be the other way around. In the comments below, can you please share with us why you prefer Instagram posts more than Insta Stories? That would be so interesting to find out.

Action: Focus on posts. Keep posting on your feed. And if you want to plan your feed in advance and see how your feed will look like before you post on Instagram, check out Preview app. With Preview you can also edit your photos, find hashtags, test your hashtags, etc…

The importance of having a goal for your Instagram posts

Posting without a goal is a waste of time. What is your goal when you use Instagram?

• Build trust with customers

• Build a community

• Find your dream clients or customers

• Attract your dream clients or customers • Showcase your products

• Make sales

• Help people

• Build a brand

Your goal will guide your Instagram content.

PS: You might not necessarily need to create the most beautiful Instagram feed in the world if it doesn’t align with your goal and target customers

However, if having a professional feed is necessary for you to build trust, attract customers and make it easier for people to consume your content and SEE your products…