Users don’t scroll for fun. They scroll for a purpose.

Back in the early days of the web, designing a web page meant putting the most important things “above the fold.” Back then, that meant the first 500-600 pixels. Today, we have screens that show twice that amount on a cell phone, three-times that on small laptops, and even more on desktops. The “fold” is […]

How to create a killer homepage

People put their best foot forward during first dates. They get fresh haircuts, don their best suits, make sure they don’t have spinach stuck in their teeth — long story short, they try to make the best first impression possible. Your homepage is an essential tool for your business and often serves as a first […]

Why does your website exist?

So, let’s start off with why your site exists. So, your site exists to serve your primary business goal, which is to make money! Even if you’re a nonprofit, you’ve got to make money in order to serve the people who you wanna make a difference for. So I don’t care who you are, business […]