RAWR is a Plano, Texas web design, development, and AI studio that builds custom websites and AI tools for businesses across Dallas–Fort Worth. Every site is hand-built, with no templates and no page builders. We build on WordPress with a React/Next.js front end, on Sanity, or on a custom CMS, depending on what your team needs to manage. Every build loads in under a second and ships with SEO, AEO, and GEO built in, so you show up in Google and in AI answers from ChatGPT, Perplexity, Gemini, and Claude.
RAWR builds headless WordPress websites: a fast React or Next.js front end powered by a WordPress CMS your team already knows how to use. You get sub-second load times and full control over SEO and schema. Editors keep the familiar WordPress dashboard.
Learn MoreRAWR builds Sanity-powered websites with Next.js front ends for teams that need structured content, multi-language support, or content reused across several sites and channels. Sanity's real-time editing studio is customized to your content model, so editors only see the fields they need.
Learn MoreRAWR builds websites with AI built into the core, not bolted on, on a custom CMS designed around how your business runs. Examples include AI chat assistants trained on your content, AI-assisted content publishing, and admin dashboards with built-in payments, scheduling, or member management.
Learn MoreDesign and build from the same team. RAWR designs every layout and engineers it, so nothing gets lost between the mockup and the site that ships.
Learn MoreRAWR builds custom AI tools for internal teams: knowledge-base assistants, document and data processing, sales and marketing content tools, reporting dashboards, and workflow automations. Apps are built on Claude and connected to the systems your team already uses. Typical first versions ship in 2–4 weeks.
Learn MoreWe connect AI to your existing site, CRM, and tools to automate repetitive work. Examples: lead qualification, support answers, content drafts, and data entry between systems.
Learn MoreTechnical and local SEO for DFW businesses. That covers site structure, schema markup, Google Business Profile, page speed, and content built around what your customers actually search.
Learn MoreAEO structures your content so AI assistants and Google AI Overviews can pull it as a direct answer. In practice that means clear definitions, question-based content, FAQ markup, and entity signals that tell machines who you are and what you do.
Learn MoreGEO gets your business mentioned and cited when people ask ChatGPT, Perplexity, or Claude for a recommendation, like “best plumber in Plano” or “who builds websites in Frisco.” It combines on-site structure with off-site signals like reviews, directory listings, and consistent business information.
Learn MoreWe review your current site, search rankings, AI-search visibility, and analytics. For AI projects, we map the workflows worth automating. Then we lay out the fastest path to results.
We design and develop the site or app, set up the CMS, and build in SEO, AEO, and schema from day one. Nothing gets bolted on after launch. Larger builds with payments or several integrations run 6–10 weeks.
We track rankings, traffic, AI citations, and conversions, then keep improving what's working. There's no long-term contract.
A couple of the sites we've shipped lately — React front ends on a WordPress CMS, built to be fast and found.
A hosted booster-club platform, rebuilt as a custom site the club actually owns — online membership and sponsor payments (card, PayPal, Venmo, Zelle, check), a self-advancing season calendar, a volunteer-run CMS, an admin dashboard, and full SEO. 10 pages, 5 API endpoints, running on free tiers.
Read the case study
An interactive product explorer embedded in Alkami.com. Financial institutions choose an outcome — deposits, engagement, loans, revenue — filter by a job to be done, or scan by product category, and the tool surfaces the Alkami products that deliver. Every product mapped to the goals that matter.
Explore the tool
A fast, appointment-first site for a Plano men's grooming studio — precision haircuts, hot-towel shaves, and natural gray-blending color. A React front end on a WordPress CMS, built for local SEO and AI search, with online booking, a 5-star review showcase, and a hero that converts.
Visit refinedgentshair.com
An independent industry brief for banks, credit unions, and fintech — clean, fast, and built to publish at volume. A React front end pulling from a WordPress CMS, structured for SEO and AI-search citations across a growing library of articles.
Visit bankandcreditunions.com
A wall that never comes down. Everyone drops onto the same board — link four of a kind to earn more blocks, grow a group to ten and you claim a permanent block of your own. Accounts and cloud saves on Supabase, physics that settle deterministically so the wall resolves the same way for every player, and a live admin panel for tuning the rules.
Play Blockfall
Sixty seconds. Don't get consumed. A neon arcade game that runs in the browser — steer a cell through swarming viruses, outlast the Mother Cell, and chase high scores across three modes. Every glow and particle is drawn live on HTML5 Canvas, and the soundtrack is generative techno synthesized in Web Audio — no audio files, no frameworks, no build step.
Play Parasite
A workbench of 194 free online tools — word counter, JSON formatter, regex tester, case converter, image and unit converters, SEO meta preview and more. Instant search, pinned favourites, and a light or dark UI. Every tool gets its own page, with a written guide published daily until each one has one, so the whole library is built to be found in search and cited by AI.
Open ToolbenchRAWR is run by Bobby Wilson, a Plano-based web developer with 18+ years of WordPress experience. He has also spent nearly a decade leading web development, SEO, and analytics in-house at a fintech company. When you hire RAWR, Bobby is the person designing, coding, and optimizing your site or AI app. There's no account manager in between.
We use AI throughout design, development, and optimization, so projects ship faster with fewer handoffs.
Every engagement is month to month. You stay because the numbers are good.
The person you talk to is the person writing your code.
Strategy and pricing sized for SMBs, without enterprise bloat.
RAWR is based in Plano, Texas and builds websites and AI tools for businesses across Dallas–Fort Worth, including Frisco, McKinney, Allen, Richardson, and Dallas. We're local enough to meet in person and senior enough to hand the whole project to.
Most shops hand a design file to someone else to code. We do both, the layout and the engineering under it, so nothing gets lost between the mockup and the site that ships.
A website nobody finds is decoration. Every build ships with local SEO and AI-search groundwork that puts you in front of people searching in your area, not three counties over.
No account managers, no ticket queue, no long-term contract. You work directly with the developer writing your code: same city, same timezone, same day.
Need a new site designed from scratch, a headless WordPress or Sanity build that can scale, an internal AI tool, or a rebuild of something that's gotten slow and painful to update? That's the work. See how we approach web development in Dallas–Fort Worth, or run a free audit on your current site.
Every project starts with a free audit and a fixed quote, so there are no hourly surprises. What it costs depends on how many pages you need, integrations like booking or payments, and how much content has to be written or migrated. You'll have the number before any work starts.
A typical small-business website takes 3–5 weeks from kickoff to launch. Larger sites with custom features, payments, or several integrations usually take 6–10 weeks.
Choose WordPress if your team already knows it or you publish blog content regularly. Choose Sanity if you need structured content, multiple languages, or content shared across several sites. Choose a custom CMS for apps with unique workflows, like memberships, payments, or bookings. RAWR recommends one during the free audit.
Headless WordPress uses WordPress only as the content editor. A separate React or Next.js front end displays the site. The result is a much faster, more secure site, while editors keep the WordPress dashboard they already know.
RAWR builds internal AI tools such as assistants that answer questions from company documents, tools that summarize or extract data from files, content generators for marketing and sales, and automations that move data between systems. Most first versions ship in 2–4 weeks, then expand once the team is using them.
Internal AI apps are built on Anthropic's commercial Claude API, which does not use your prompts or outputs to train models by default. Access is restricted to your team, and your data stays in systems you control.
SEO helps your site rank in traditional Google results. AEO structures your content so AI Overviews and assistants can quote it as a direct answer. GEO increases the chance that generative AI tools like ChatGPT and Perplexity mention or recommend your business. RAWR builds all three into every site.
Yes. Whether your site runs on WordPress, Sanity, or a custom CMS, your team can edit pages, publish content, and swap images without touching code.
Page builders trade speed and control for convenience. A custom front end on WordPress or Sanity loads in under a second, gives full control over SEO and schema markup, and scales as your business grows. You also own the site outright.
No. RAWR projects are fixed-price builds, and any ongoing SEO or support is month to month. You can cancel anytime.
No. RAWR is based in Plano and works with businesses across Dallas–Fort Worth, including Frisco, McKinney, Allen, and Richardson. We also take remote projects outside Texas.
No pitch deck. No retainer trap. We'll show you where your site stands in Google and AI search, and exactly what it would take to get your biggest wins.
Book a Free Audit