AI Apps

From Idea to Live App: A 3-Week Sprint

A week-by-week breakdown of how we take a rough concept to a deployed, Claude-powered tool — scoping, building, and the demo that closes it.

Most "AI app" engagements stall in scoping. Here's the three-week structure we use to go from a rough idea to a live, working tool every time.

Week one: scope ruthlessly

We cut the idea down to the one workflow that matters most, and we build only that. Everything else is a "later."

Week two: build in public with the client

Daily check-ins against a working build, not a deck. The client sees real progress, and we catch scope drift before it costs us a week.

Week three: harden and ship

Edge cases, error states, and a demo script built around the moment that actually sells the tool internally.

BW
Written by

Bobby Wilson

Founder, RAWR — a Plano, TX digital agency for AEO/SEO, AI app development, and WordPress. We help small businesses get found, get faster, and get automated.

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