Headless WordPress
A React front end on the WordPress dashboard your team already knows.
Learn MoreSanity stores your content as structured data instead of pages of markup, so the same words can power a website, an app, a sales deck and a partner feed. RAWR designs the content model, customizes the studio, and builds the Next.js front end that renders it.
A Sanity CMS website keeps content as structured data in Sanity's hosted Content Lake and renders it through a separate front end, usually Next.js. Editors work in a customizable studio, content is queried with GROQ, and the same content can be reused across a website, an app, or any other channel without being rewritten.
Most content management systems store a page. Sanity stores the pieces a page is made of — a service, a location, a person, a price, a testimonial — each as its own typed document with its own fields. The front end decides how those pieces are arranged. That sounds like a technicality until you need the same service description on a landing page, in a comparison table, in an email, and inside an AI answer about your company: with Sanity you edit it once.
Sanity is also a genuinely good editing experience. The studio is a React application that RAWR configures for your business, so an editor sees the fields your content actually has — not a generic WYSIWYG box with twenty plugins fighting over it. Validation rules stop broken content before it publishes, and real-time preview shows the live layout as it is typed.
On the front end, pages are rendered by Next.js and served from the edge. Content updates reach the live site through webhooks and incremental revalidation, so publishing is immediate without rebuilding the whole site. The result is a site that is fast for visitors, structured for search and AI engines, and pleasant for the people who maintain it.
We map what your business actually publishes — services, locations, staff, case studies, FAQs — into typed Sanity schemas with validation. This is the step that decides whether the CMS helps you in year three or fights you.
The editing interface is configured for your team: grouped fields, custom input components, preview panes, and document actions that match how you actually publish. Non-technical editors are not left guessing.
React components rendered server-side and cached at the edge, with image optimization through Sanity's CDN and sub-second loads on mobile. No theme, no builder, no third-party page bloat.
Draft mode shows unpublished content in the real layout before anyone hits publish, so editors stop guessing how a change will look on the live site.
Moving from WordPress, Squarespace, Webflow or a static site, we script the import — posts, images, metadata, redirects — so URLs and rankings survive the move instead of starting over.
Because content is already structured, JSON-LD is generated from the same fields editors fill in. Your Organization, Service, FAQ and Article markup stays accurate automatically rather than drifting from the page.
Editor, author and admin roles, plus scheduled publishing and document history, so you can see who changed what and roll it back if needed.
One content source can feed several sites, a mobile app, in-store displays or another language, without a second copy of the content to keep in sync.
There is no universally correct answer — there is a correct answer for your team. This is how RAWR decides during the free audit.
| Sanity | Headless WordPress | Custom CMS | |
|---|---|---|---|
| Best for | Structured content reused in several places | Teams who publish often and know WordPress | Apps with unusual workflows |
| Editing | Custom studio, field-level control | Familiar WordPress dashboard | Built exactly to your process |
| Content reuse | Excellent — query any field anywhere | Good with the right field setup | Whatever you design |
| Multi-language | Built in | Plugin-dependent | Built if you need it |
| Hosting | Content hosted by Sanity, front end on Vercel | WordPress host plus front end | Your database, your front end |
| Ongoing cost | Free tier covers most small sites | WordPress hosting and updates | Hosting only |
| Maintenance | No plugin updates, no patch cycle | Core and plugin updates continue | Low — you own the surface area |
We look at everything you currently publish, where it is duplicated, and what breaks today. Free, and you keep the findings whether or not we build anything.
Documents, fields, references and validation are designed before a single page is built, because this is the part that is expensive to change later.
Your editing environment is configured and loaded with real content, not lorem ipsum, so you can judge it against actual work.
Next.js components, templates, schema markup and performance work, reviewed on a staging URL you can click through at any point.
Content import, redirect map, analytics and search console, then launch. Rankings carry over because the URLs and markup are planned, not improvised.
A walkthrough recorded for your team, documentation for the content model, and month-to-month support if you want it. No long-term contract.
Sanity fits businesses whose content has structure: a multi-location service company, a product catalog, a team of specialists, a library of case studies, or anything that gets published once and referenced in five places.
It is also the right call when more than one surface needs the same content — a marketing site plus an app, two brands sharing a content library, or an English and Spanish version of the same pages that have to stay in sync.
If you publish a weekly blog and nothing else, headless WordPress is usually the simpler, cheaper answer, and RAWR will tell you so during the audit rather than selling you the bigger build.
Sanity is a headless content management system. Content is stored as structured JSON documents in a hosted Content Lake, queried with a language called GROQ, and rendered by whatever front end you choose — usually a React or Next.js site. The editing interface, called Sanity Studio, is itself a React app that can be customized per project.
Neither is better in general. Sanity is better when content is structured and reused across pages, sites or apps, and when you want an editing interface shaped to your content. WordPress is better when your team already knows it, publishes frequently, and wants the largest plugin ecosystem available. RAWR recommends one during the free audit based on what you publish and who maintains it.
Every RAWR project is a fixed quote given before work starts, based on how many content types and templates you need and how much content has to be migrated. Sanity's own free tier covers most small-business usage, so for many clients the only ongoing cost is hosting the front end.
Yes. Editors log into Sanity Studio and edit fields, upload images and publish, with live preview of the real layout. Structural changes to the content model need a developer, which is intentional — it is what stops the site from drifting into a mess.
Yes. RAWR scripts migrations from WordPress, Squarespace, Webflow, Shopify and static sites, including posts, images, metadata and authors, plus a redirect map so existing URLs keep working and rankings carry over.
Yes, and it has a structural advantage. Because content is stored as typed fields, JSON-LD schema can be generated directly from the same data editors maintain, so structured data stays accurate. Pages are server-rendered, which means crawlers and AI assistants see the full content without executing JavaScript.
Yes. RAWR is based in Plano, Texas and works throughout Dallas–Fort Worth including Frisco, McKinney, Allen and Richardson, and takes remote projects outside Texas.
A React front end on the WordPress dashboard your team already knows.
Learn MoreA site with AI in the core and an admin built around your business.
Learn MoreDesigned and engineered by the same person, so nothing gets lost.
Learn MoreStart with a free audit of what you publish today. You will get a content model recommendation, a CMS recommendation, and a fixed quote — whether or not you hire RAWR to build it.
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