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Learn MoreMost sites lose something between the mockup and the live page, because the person who drew it is not the person who built it. At RAWR the designer and the developer are the same person, so what you approve is what launches.
Custom website design covers the research, structure, visual design and interaction of a site built specifically for one business, rather than a purchased theme filled with new text. At RAWR it also includes the engineering, because the layout is designed in the medium it will ship in.
A template is a reasonable starting point for a business that has not decided what it is yet. Once you have, the template starts costing you: your differentiator is squeezed into a layout designed for a different company, the sections you need do not exist, and the ones you do not need cannot be removed without breaking something.
Custom design starts with the opposite question. What does a visitor need to believe to call you, and in what order? The structure follows from that answer, the visual design makes it credible, and the engineering makes it fast. Nothing is on the page because a demo had it.
The practical difference shows up at handoff, which in most agencies is where quality goes to die. A design file is approved, a developer interprets it, and the result is approximately right — spacing drifts, animations get dropped, the mobile layout gets invented on the spot. RAWR designs in code, so there is no interpretation step and no gap between the comp and the build.
Who you are selling to, what they compare you against, and what has to be true on the page for them to act. One session plus a review of your current analytics and search data.
Sitemap, page purposes and URL structure, planned around how people search and how search engines crawl, before anything is drawn.
Section-by-section structure with real headlines, not placeholder text, so the argument on the page is reviewed before the decoration arrives.
Type scale, color system, spacing, iconography and imagery direction, built as reusable tokens rather than one-off pages.
Designed at phone, tablet and desktop widths, with contrast, focus states, keyboard navigation and semantic structure treated as part of the design rather than a cleanup pass.
Scroll reveals, transitions and hover states specified and built — the layer that usually gets dropped in handoff and is half of what makes a site feel expensive.
You review a working URL on your own phone, not a static image. Feedback is given on the actual thing, which is the only way to catch what matters.
Components and tokens documented, so future pages extend the system instead of drifting away from it.
| Template / builder | Custom design from RAWR | |
|---|---|---|
| Starting point | A layout built for someone else | Your audience and your argument |
| Load time | Builder and plugin weight, often 3s+ | Sub-second, measured on mobile |
| Mobile | Reflowed automatically, then patched | Designed at every width |
| Differentiation | Shared with thousands of sites | Yours alone |
| SEO and schema control | Limited by the theme | Full control of markup |
| Changing it later | Fight the template | Extend the system |
| Ownership | Tied to the builder | Yours outright |
A review of your current site — performance, structure, search visibility and where visitors drop — plus a fixed quote. Yours to keep either way.
One working session on audience, competitors, objections and the action you want the page to produce.
Sitemap and wireframes with real copy direction, approved before any visual work begins.
The home page is designed first and reviewed on a live staging URL, then the system extends to the rest of the pages.
Remaining templates, responsive behaviour, motion, accessibility and performance tuning.
Redirects, analytics, search console and schema in place at launch, so nothing is lost on the way over.
This is for businesses whose site is actively working against them: slow, dated, hard to update, or indistinguishable from four competitors using the same theme.
It is also for companies whose offering has outgrown the page. If you have to explain what you do in the first call because the website does not, the fix is structural rather than cosmetic.
If you need one page to test an offer, start with the $5 landing page templates instead. A full design engagement is overkill for a single experiment, and RAWR will say so.
Every project starts with a free audit and a fixed quote, so there are no hourly surprises. Price depends on how many templates you need, whether content has to be written or migrated, and whether features like booking or payments are in scope. You have the number before any work begins.
A typical small-business site takes 3–5 weeks from kickoff to launch. Larger sites with custom features, payments or several integrations usually take 6–10 weeks.
No. Every layout is designed for the business it belongs to and built in code. Page builders add weight that slows the site and limits control over markup, which is also what limits SEO and schema.
You review a working staging site rather than a static mockup, starting with the home page. Reviewing the real thing on your own phone catches problems that a flat image hides.
Yes. Content, images and pages are editable in your CMS — WordPress, Sanity or a custom admin — without touching code. Structural design changes come back to RAWR, which is what keeps the system coherent.
RAWR writes structure and messaging direction as part of design, and can write full page copy as an add-on quoted up front. Many clients supply their own copy against the wireframes.
Yes. RAWR is based in Plano, Texas and works across Dallas–Fort Worth — Frisco, McKinney, Allen, Richardson — and takes remote projects outside Texas.
A React front end on the WordPress dashboard your team already knows.
Learn MoreStructured content that feeds your site, app and channels at once.
Learn MoreTechnical and local SEO for Plano and DFW businesses.
Learn MoreThe free audit shows you exactly where your current site loses people, what it would take to fix, and what it costs — before you commit to anything.
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