AEO
Be the answer AI assistants and AI Overviews quote.
Learn MoreTechnical and local SEO for businesses in Plano, Frisco, McKinney and the wider DFW area. We fix what is structurally wrong, build the content people actually search for, and show the work in a report you can check yourself.
SEO, or search engine optimization, is the work of making a website easy for search engines to crawl, understand and rank. It covers three areas: technical health such as speed, crawlability and markup; content that matches what people search for; and authority signals including local listings, reviews and links.
Most small-business SEO problems are not mysterious. The site takes four seconds to load on a phone, half the pages have the same title tag, the service pages do not exist because everything lives on the home page, the Google Business Profile has the wrong hours, and nobody has written anything since the site launched. Fixing those in order moves rankings more reliably than any clever tactic.
RAWR does the fixing rather than the reporting. The same person who diagnoses the problem edits the template, rewrites the markup and ships the change — so there is no handoff where a PDF of recommendations goes to a developer who is busy until November.
Local search gets specific attention, because for most DFW service businesses it is the whole game. Ranking in the map pack for your city depends on proximity, prominence and relevance, and two of those three are things we can work on directly: a complete and consistent business profile, genuine review velocity, location-specific pages that say something, and citations that agree with each other.
Crawlability, indexation, redirect chains, canonical tags, duplicate titles, broken internal links and render-blocking resources — identified and then actually fixed, not handed over as a list.
Largest Contentful Paint, interaction latency and layout shift measured on real mobile conditions, with image, font, script and caching work to bring them into range.
A page for each thing you sell, URLs that make sense, internal links that pass authority to the pages that need it, and a sitemap that matches reality.
LocalBusiness, Service, FAQ, Article, Product and Breadcrumb markup implemented and validated — the layer that tells search engines what the page means, not just what it says.
Topics mapped to buyer intent and search volume that exists, grouped into clusters, prioritized by what you can realistically win this quarter.
Titles, meta descriptions, heading structure, internal linking and content depth on the pages that already have potential, which is usually the fastest available win.
Profile completeness, categories, services, photos, posts, Q&A and review strategy, plus consistent name, address and phone across the directories that matter in DFW.
Search Console and analytics configured properly, with reporting that shows rankings, clicks and conversions — and the changes that moved them.
They are not alternatives. SEO is the foundation; AEO and GEO are what you build on top once the foundation holds.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank in Google results | Be quoted as the answer | Be mentioned and recommended |
| Surface | Search results and maps | AI Overviews, assistants | ChatGPT, Claude, Perplexity |
| Success looks like | Position and clicks | Citation in the answer | Named in a recommendation |
| Main levers | Technical health, content, links | Structure, schema, clarity | Off-site signals, reviews, consistency |
| Timeline | 60–120 days | 30–90 days | 90+ days |
A full technical, content and local review with the issues ranked by impact. Yours to keep, even if you hand it to someone else.
Speed, crawlability, duplicate and missing markup, broken structure. Unglamorous, and the reason later work compounds.
A real page per service and per location where it is warranted, internal linking, and validated structured data.
Pages built around questions people actually search, written to be read rather than to hit a word count.
Google Business Profile work, citation cleanup, and a review approach your team can sustain.
Monthly reporting against the baseline, with the next quarter's priorities chosen from the data rather than a template plan.
This is for Plano and DFW businesses who are invisible for the searches that matter: your competitors appear in the map pack and you do not, or your site gets traffic for your own name and nothing else.
It is also for anyone who has paid for SEO before and received reports instead of changes. If you cannot point at what was altered on the site, you bought reporting.
If your site is fundamentally slow, dated or structurally broken, SEO work alone is a poor investment — the audit will say so, and a rebuild is usually cheaper than fighting the old one for a year.
RAWR scopes SEO as a fixed-price project for the fix-and-build phase, then month-to-month support if you want ongoing work. The price depends on site size and how much is structurally broken. The free audit gives you the number before you commit, and there is no long-term contract.
Technical fixes can affect crawling and indexing within days. Ranking movement on competitive local terms typically shows in 60–120 days, with compounding gains after that. Anyone promising page one in thirty days is either targeting terms nobody searches or not being straight with you.
Local SEO is the work of ranking in geographic searches and in the Google map pack — things like “web design near me” or “plumber in Frisco”. It centres on a complete and consistent Google Business Profile, matching business information across directories, genuine reviews, and location-relevant pages on your site.
A new site needs the foundation built in — structure, markup, speed and a page per service — which is far cheaper than retrofitting it later. Authority takes longer and begins accruing the day the site is live, so starting well is the whole point.
Yes, and more than before. AI answer engines draw heavily on pages that already rank and are well structured, so SEO fundamentals are what qualifies you to be cited. What has changed is that ranking is no longer the finish line — see AEO and GEO for the layers that sit on top.
RAWR does the work. The same person who runs the audit edits the templates, implements the schema and ships the changes. You get a report so you can see what happened, not instead of it happening.
Yes. RAWR is based in Plano and works across Dallas–Fort Worth including Frisco, McKinney, Allen and Richardson, plus remote clients outside Texas.
Be the answer AI assistants and AI Overviews quote.
Learn MoreGet mentioned when people ask ChatGPT or Claude for a recommendation.
Learn MoreHow the two differ, and why they are one investment.
Learn MoreRun the free audit on your own site. You will get the technical problems, the content gaps and the local signals that are missing — ranked by what to fix first.
Book a Free Audit