AI App Development
Custom Claude-powered tools for internal teams, shipped in weeks.
Learn MoreA chat widget stapled to a template is not an AI website. RAWR builds the site, the admin and the AI as one system — so the assistant answers from your real content, and the dashboard runs the part of the business the site is actually for.
An AI website with a custom CMS is a site where the content system is purpose-built for one business and AI features run against that content. Typical capabilities are an assistant that answers from your own pages, AI-assisted drafting inside the admin, and an operational dashboard for payments, scheduling or members.
Off-the-shelf platforms assume every business is a blog with a shop attached. Plenty are not. A booster club sells memberships, runs a calendar and splits money between programs. A clinic books appointments and has to keep patient-facing content accurate. A trade business quotes jobs. When the admin fits that work, the site stops being a brochure that someone updates reluctantly and becomes the tool the business runs on.
The AI layer sits on top of content that already exists. Because RAWR builds the content model, the assistant can be grounded in it — answering from your services, prices, hours and policies rather than improvising. The same grounding powers AI-assisted drafting, where a staff member writes a rough update and the admin returns a publishable draft in your voice, with schema markup already attached.
Everything is built on Next.js and Claude, hosted on Vercel, with your data in a database you own. There is no per-seat platform fee that grows with your team and no vendor deciding next year which features you are allowed to keep.
A chat assistant that answers from your actual pages, prices, hours and policies, says so when it does not know, and hands off to a human with the conversation attached. Built on Claude, with retrieval over your own content.
An admin designed around your workflow instead of a generic post editor: the fields you use, the statuses you need, and the permissions your team actually has.
Draft generation, rewriting, meta description and schema suggestions inside the admin, so a busy owner can publish a clean, structured page in minutes rather than putting it off.
Stripe or PayPal built directly into the admin with server-side price verification, receipts and reporting. Memberships, donations, deposits and one-off purchases.
Bookings, events, multi-date scheduling and automated reminders — with the calendar that visitors see driven by the same records staff manage.
Authentication, roles, gated content and self-service areas, so customers can do the things that currently arrive as email.
Forms that validate, store and route to the right person, with AI qualification and summaries so nobody triages an inbox by hand.
Structured content means structured markup. FAQ, Service, Event, Product and Organization schema generate from the records your team maintains, which is also what makes the content quotable by AI assistants.
| Platform + plugins | AI website on a custom CMS | |
|---|---|---|
| Assistant answers | Generic model, scraped or pasted FAQs | Grounded in your live content and records |
| Admin | Generic editor plus plugin screens | Built around your workflow |
| Payments | Platform fee per transaction | Stripe or PayPal direct, server-verified |
| Data | Lives in the vendor's account | Your database, exportable any time |
| Performance | Plugin and script weight | Sub-second, server-rendered |
| Cost shape | Monthly per seat and per feature | Fixed build, hosting after |
| Ceiling | Whatever the roadmap allows | Whatever you need next |
We map what your team does weekly, what arrives as email or spreadsheets, and which of it belongs in the site. Free, and the findings are yours regardless.
Records, roles and permissions are designed first, along with an honest line between what AI should do and what a human should still approve.
The CMS comes first, because content and records have to exist before the public site means anything.
The public site is built against real records, server-rendered for speed and crawlability, with schema generated from the same data.
Retrieval, prompts and guardrails are tuned against your content, then tested with the questions your customers actually ask.
Launch, watch real usage, then adjust. Most builds get a round of refinement two to four weeks in, once the team has used it for real.
This is for businesses whose website has to do a job: take money, book time, manage members, coordinate volunteers, or answer the same forty questions every week.
It also suits owners who are the bottleneck on content. If updates sit in your head because publishing them is tedious, AI-assisted drafting in a CMS that already knows your structure removes most of that friction.
If you need a fast, well-built marketing site and nothing operational behind it, a headless WordPress or Sanity build is the cheaper, better fit — and that is what RAWR will recommend.
An AI website is a site where AI features run against the site's own content and records rather than being a generic chatbot pasted on top. In practice that means an assistant that answers from your real pages and prices, AI-assisted content drafting in the admin, and automated handling of leads or enquiries.
It is built to answer only from your content, to say when it does not know, and to hand off to a human with the conversation attached. Grounding the assistant in your own records is the difference between a useful assistant and a liability, so it is part of the build rather than an option.
Build a custom CMS when the site has to run a workflow — memberships, scheduling, payments splitting across programs, approval steps — that a generic CMS only reaches through several plugins. For publishing-led sites, WordPress or Sanity is simpler and cheaper, and RAWR says so when that is the case.
Your data lives in a database you own and can export at any time. The AI layer runs on Anthropic's commercial Claude API, which does not use your prompts or outputs to train models by default, and access is limited to your team.
A marketing site with an assistant is typically 3–5 weeks. Add payments, scheduling or member accounts and a realistic range is 6–10 weeks, including a round of refinement after launch.
Hosting on Vercel, a database, and metered AI usage, which for a small-business assistant is usually a few dollars a month. There are no per-seat platform fees, and support is month to month if you want it.
Custom Claude-powered tools for internal teams, shipped in weeks.
Learn MoreA React front end on the WordPress dashboard your team already knows.
Learn MoreConnect AI to the site, CRM and tools you already run.
Learn MoreBook a free audit. We will map what your team does by hand today, what the site could take over, and what it would cost to build — as a fixed number, before anything starts.
Book a Free Audit