Schema markup is the clearest, lowest-effort signal you can give an AI answer engine. Here's exactly which types we add to every client page, in priority order.
The non-negotiables
Organization, WebSite, and BreadcrumbList on every page. FAQPage on anything with a Q&A pattern. Article on every blog post, with author and datePublished filled in honestly.
The one most people skip
Service schema on service pages, with a clear areaServed and provider. It's the single highest-leverage addition we make for local and niche service businesses.